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The New MINI

MINI out to #DefyLabels

Serena Williams, Tony Hawk and T-Pain are sharing a very powerful message: #DefyLabels. Part of MINI’s identity, the campaign inspires people to shed the labels society has placed upon them and instead define themselves.


Build Your Own

The All-new MINI Clubman

The most versatile, charmingly sophisticated MINI ever made is the Clubman. With more than 10 million unique combinations, each Clubman can be tailored to fit the distinct personality of its owner.

About the Clubman

All-new MINI Convertible

Enjoy the drive and the sunshine

The all-new 2016 MINI Convertible features BMW-engineered performance, a more spacious, high-end interior and the ultimate benefit: unlimited headroom. Enjoy the weather and the drive in the new MINI.

MINI Heritage

Craftsmanship and Quality

Unsurprisingly well-appointed, MINI has an emphasis on high-end craftsmanship down to the details, like diamond stitching on its leather seats. A heritage of quality was created in 1959 when the original Mini eschewed conventional car design to create more room and a better experience for driver and passengers. Born was a cultural statement -- a spirit of spontaneity defined by quality.

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