Serena Williams, Tony Hawk and T-Pain are sharing a very powerful message: #DefyLabels. Part of MINI’s identity, the campaign inspires people to shed the labels society has placed upon them and instead define themselves.
The all-new 2016 MINI Convertible features BMW-engineered performance, a more spacious, high-end interior and the ultimate benefit: unlimited headroom. Enjoy the weather and the drive in the new MINI.
Craftsmanship and Quality
Unsurprisingly well-appointed, MINI has an emphasis on high-end craftsmanship down to the details, like diamond stitching on its leather seats. A heritage of quality was created in 1959 when the original Mini eschewed conventional car design to create more room and a better experience for driver and passengers. Born was a cultural statement -- a spirit of spontaneity defined by quality.