MINI News - Sewell Company
THE NEW MINI
MINI out to #DefyLabels
Serena Williams, Tony Hawk and T-Pain are sharing a very powerful message: #DefyLabels. Part of MINI’s identity, the campaign inspires people to shed the labels society has placed upon them and instead define themselves.
BUILD YOUR OWN
The All-new MINI Clubman
The most versatile, charmingly sophisticated MINI ever made is the Clubman. With more than 10 million unique combinations, each Clubman can be tailored to fit the distinct personality of its owner.
ALL-NEW MINI CONVERTIBLE
Enjoy the drive and the sunshine
The all-new 2016 MINI Convertible features BMW-engineered performance, a more spacious, high-end interior and the ultimate benefit: unlimited headroom. Enjoy the weather and the drive in the new MINI.
MINI HERITAGE
Craftsmanship and Quality
Unsurprisingly well-appointed, MINI has an emphasis on high-end craftsmanship down to the details, like diamond stitching on its leather seats. A heritage of quality was created in 1959 when the original Mini eschewed conventional car design to create more room and a better experience for driver and passengers. Born was a cultural statement -- a spirit of spontaneity defined by quality.